make the detail count

The details are not the details.
They make the design.
_ Charles Eames

Think on the concept.
Make the details count.
The paper.
The fonts.
The colour.
The people you work with.
Do they care as much as you?

The details of Egalus,
a book by Marije Tolman,
are magnificient.
The drawings fingerlicking beauties.
But ooh ooh
that colour.
A children’s book on taking care
of our nature, nature and each other.
Not a regular choice
of colour on the topic.
Different and outstanding.

The small things that are the big things.
It’s all in the choices we make.
Deep care makes deciding easier.