UPWARDS

Fifty.
Started by getting to know the team
Getting to know the content
Ideas
Connecting
Compiling
Ben flying to LA
Deeper into the heritage
Different ideas emerging
Sketches
Until it kicks in
Doubt,
well known
More doubt,
better laugh at it a bit
‘This is not going to be good’
Nearly crying
An fortunate inbetween presentation
Less doubt, for a moment
Biking
Fluttering
The clock is starting to tick harder
Looking for that ‘invention’
For the ‘thing’
The ‘it’
The feeling of ‘yes’
Knowing when to wait
Knowing when to sit
Knowing when to push through
Until time disappears
Until all falls into place
Last days of details
Not seeing the words for the letters,
or the letters for the words.

It’s now off to the printers.

Fifty.
A book filled with business wisdom
by Errol Gerson
Ideated by Iain Thackrah / 3point175
Photography by Ifsobczwhy
Edited by Molly Gould
Proofread by Melanie Cotton
Printed by Wilco Artbooks
Photo / Ifsobczwhy